Feb 26-Mar 5: Concept memes, meme expiration dates, new catchy songs, ASOS's smart influencer creative, and McDonald’s almost-successful campaign that flopped.
Feb 18-25: This week's top trends, sounds, new features, and Gen Z expressions.
Jan 28-Feb 4: This week's top trends, sounds, new features, and Gen Z expressions.
Jan 21-28: This week's top trends, sounds, new features, and Gen Z expressions.
Jan 14-21: This week's top trends, sounds, new features, and Gen Z expressions.
How meme-ability, social capital allocation, and better creator tools can solve Reels' content problem.
A newsletter on TikTok trends, brand case studies, and Gen Z lingo.